About Us

‘Fashions fade, style is eternal’. - Yves Saint Lauren 

Who I Choose To Be is all in our name - we celebrate the confidence we find in the skin we’re in.  

From it’s beginning, Who I Choose To Be was created as a special place for women to explore, experiment and love their look, in a friendly, enjoyable environment.  

We believe there are no barriers to a stylish self and we love to help women be on trend, while still looking like their fabulous selves.

Our journey continues, tirelessly sourcing labels and styles for our customers that represent quality, whether they’re on trend, new classics, chosen for special occasions, day or night wear or simply seasonal updates.

We’re inspired by appropriate fashion that works in real life and by what our customers love and desire next.

We offer a unique shopping experience with exceptional friendly customer service, which is at the heart of Who I Choose To Be.  We welcome you to call in to our Jetty Rd Glenelg Boutique for a browse through our range and relax over a coffee.

 We are more than a boutique and love to assist you to coordinate, accessorise and build a wardrobe that’s right for you.



Who I Choose To Be, - evolving, growing and ever changing, by day, by night.